Stringency, governance, media coverage and diffusion of environmental and social labeling schemes

نویسندگان

  • Pavel Castka
  • Charles J. Corbett
چکیده

The increased focus on social and environmental issues has led to a range of product and process innovations, often accompanied by a label to inform consumers of the relevant practices. The diffusion of these labeling schemes or “ecolabels” such as FSC, USDA Organic or FairTrade has been widespread, though adoption of individual labels has varied widely. We examine how diffusion of ecolabels depends on their stringency, their governance practices, and the way they are portrayed in the media, using data on 40 labels from 67 experts and 3043 media articles. We find that accreditation of verifiers is the only practice that predicts overall quality of governance; that better-governed labels are more widely adopted but that more stringent labels within our sample are not less widely adopted; that open and consensusbased standard-setting is associated with more favorable media coverage; and that more favorable coverage does not contribute to wider adoption.

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تاریخ انتشار 2012